The 1.7 km long shopping promenade currently hosts nearly 170 retailers and is set to soon reach the 305 mark. European fashion giant Zadig et Voltaire, Saks Fifth Avenue and Aiyanna of London are some of the top range brands that have opened for business at the beachfront development.

In addition, several food and beverage stores such as, one of America’s leading casual dining brands, have marked their entry into the region for the first time. Other eateries that have opened shop at JBR’s unique retail component include Chilis, Coco’s, Da Shi Dai and Zaatar w Zeit.